11 Secrets of LinkedIn Promotion

Many people start using LinkedIn by creating accounts, but they often make common mistakes, especially those who have spent a lot of time on Facebook and VKontakte. These social networks are quite different: LinkedIn has unique features, and the style of communication and content often varies significantly.

In this guide, I, Nikolay Shmichkov, will show you how to write effectively on LinkedIn and share 11 secrets to successful posting. Why 11? Because we aim to stay one step ahead!

How to Write on LinkedIn

Did you know that video content isn’t popular on LinkedIn? Or that LinkedIn articles should be longer than 2,000 characters? Or which keywords attract the most shares and likes? Some of these tips might really surprise you.

I encourage you to read the guide until the end and hope these insights will be useful for you in the future!

Keep titles up to 40 characters long

Statistics show that the number of views depends on the length of the title (according to research by Noah Kagan).

At least one image.

But the amazing thing is that there is a magic number “8” – using 8 images significantly increases the views of your posts!

Make sure that the first image is at the beginning of the post (entry) - in this case, the article will collect a huge number of likes and shares.

Sometimes a good video with a business idea is worth a thousand words.

The system supports both insertion from YouTube and other popular services, such as Vimeo.

But the statistics are relentless : there is no time to watch videos on LinkedIn; everyone prefers to read.

Yes, text articles with photos work better.

Sometimes you can talk about your achievements and successes, but in the format of searching for an answer.

You can ask a question in the first lines, but also tell what goals you have managed to achieve.

However, the question must be asked skillfully.

If you ask directly and put a question mark, the reach of posts will be significantly lower:

Tell me step by step and in lists .

Use “How to” and “Guide” titles and posts .

Yes, like this article.

Using lists, secrets and life hacks is a more attractive type of content: the content format question (problem) - detailed answer (answer options) - attracts more views.

For example, how can you write a title for an article that says that modern SEO courses make specialists less smart - for example, that they teach methods that are still untested (link exchanges, behavioral factor manipulation, SEO texts, forum promotion and other nonsense that doesn’t work).

H1, H2 and H3 are in the standard layout of the post editor.

This is very convenient for the reader and improves reading and finding the answers you need in your post.

People love to read.

Statistics show that short posts are not viewed as often as long articles.

Write more than 2000 words.

Create content in any online editor.

If you're preparing a publication in Google Docs, a simple Shift+Crtl+C combination will count the number of words in your article before publishing.

According to statistics, posts over 2000 words receive the maximum number of likes, shares and, accordingly, views.

Share on Twitter and Facebook on your campaign pages and get additional traffic.

This way, you will make friends from other social networks and attract subscribers to your company page.

Duplicate articles (or tease your posts) on LinkedIn to then drive traffic to your main site.

After adding contacts through the address book, you may find that you don't know many people.

Ask users to tell about themselves in the comments - it's easier to start getting to know someone who responded to you, rather than someone who doesn't want to communicate with you.

If you see that your business partners are looking for authors, colleagues, or have simply posted an offer that is not worth refusing, repost it.

But don't spread requests to shelter pets or donate blood.

They don't like that here.

If you include a banal link in your post, no one will click it.

Any post with a link should contain at least 200-300 characters of text about what the link is about, why it is worth clicking (your personal opinion) and whether the source is trustworthy.

Otherwise, in two weeks you will not receive any likes, comments or clicks.

The clickability of posts in your company's feed is influenced by many things - the preview, the title, the opening paragraph of the post, the time of publication and the subject.

There are 6 typical mistakes that many LinkedIn users make, and we have collected them all: