9 Explosive LinkedIn Content Ideas

LinkedIn has proven itself to be a good way to attract B2B clients. However, you don’t need to spam your audience and publish 10 posts a day. Your strategy should focus on quality, not quantity.

It would seem that this statement is beyond doubt, but many companies that have a LinkedIn profile tend to have certain difficulties in creating such content. Some lack inspiration, others lack fresh and interesting ideas or time to implement them.

But what if you didn't have to search or come up with anything? What if you had the opportunity to use content ideas that had already proven their effectiveness?

If this is what you are looking for, we highly recommend that you read this post to the end. For some points, you will be offered ready-made templates - so that you can start preparing content immediately after reading.

The idea to bring back long-form articles originally came from Josh Fechter, one of the pioneers of growth hacking as a phenomenon.

After a while, his posts became so viral on LinkedIn that few could compete with him in terms of reach and engagement.

All of this suggests that original, long-form content (also known as longreads) is still popular on LinkedIn: it can earn you more views, better audience engagement, and most importantly, more buyers.

Below is one example of such a longread: the author wrote it on the day he left Docsify, the company where he spent two and a half years of his life:

Let's go through the structure of this longread:

1. A catchy opening. Always start your LinkedIn posts with something intriguing - this will pique people's curiosity and motivate them to click the "Read more" button ("I'm leaving. This is my last day at Docsify") .

2. Adapt your post for mobile users. The vast majority of LinkedIn visits happen on mobile devices, so you should optimize your content for smaller screens. Express your thoughts in shorter sentences, make paragraphs smaller - this way you will be able to hold the attention of not only a mobile user, but also someone sitting at a computer.

3. Use emojis (but not too many). Emojis are great for adding color and emotion to your content, telling a story that will be remembered and understood. But remember that too many emojis can be annoying and even fatal. To use emojis on LinkedIn, you can copy/paste them from GetEmoji.

4. Finish with a Bold Slam. Always end your LinkedIn post with a bold or inspiring statement or phrase. This will help keep the reader interested in your other content and increase your reach (“What’s next? A new challenge!”) .

But the most important component on which the success of your longread depends is originality and creativity.

Tell stories that resonate with your audience and grab their attention. The more engaging your writing is, the greater your reach and impact.

By educating your target audience, you can increase your influence on them and acquire many new clients.

How exactly you educate them will depend on the audience and the topics you're covering, but there are a few general rules to follow:

For example, if you take a closer look at the videos that lemlist CEO Guillaume Moubeche posts, you'll find that in each video he:

As you can see, his videos are watched, liked and commented on.

Another great training format to consider is videos that feature both you and your training presentation.

Pedro Cortes works exactly like this. And he does not hide the fact that thanks to this format, he manages to close 110% more calls and presentation meetings per month, coming only from LinkedIn.

This is what his posts look like:

And here's what his email looks like after implementing this idea on LinkedIn:

There is nothing wrong with converting content from one format to another. You just need to understand from the very beginning of creating the material how you will distribute it later and how you can reorient it if such a need suddenly arises.

For example, you can transform the text for a LinkedIn post in different ways - make it into an infographic , write a guest post, or record a video.

The reason why video is so popular on LinkedIn is simple: it performs well. Of course, we are not talking about long videos, but rather short, memorable, informative videos that will help to attract the attention of a wide audience.

Just stand in front of the camera and present information on any topic. You can also, as mentioned above, supplement the video with a presentation: place it in the background, and move yourself speaking to the corner of the video. This is how the post on LinkedIn will look like:

Of course, LinkedIn is, first and foremost, a social network for professionals. It is not Facebook or Instagram, so you should not overdo it with personal photos and videos.

But every now and then it's a good idea to post something that isn't directly related to your business activities.

The public loves this kind of thing, and you can quickly become an object of strong interest to them.

Check out what Dave Gerhardt from Drift does and how.

Some of his posts are so amazing that you want to show them to your friends and acquaintances. For example, here, while talking about business, he also shares the good news - yesterday .

It's better to learn from other people's mistakes, isn't it? So why not tell others about your experience?

This is what Ilya Azovtsev, mentioned above, does. He unashamedly tells his audience about the mistakes and shortcomings he made in his work, while supplementing his story with advice on how others should avoid them.
The following deserves special attention in this post:

• Great opening. The line "My LinkedIn profile really sucked" really makes you want to read on.
• The material can actually ease the “pain” of those who are unhappy with their LinkedIn performance.
• In the text, he refers to a couple of reputable people whose profiles not only do not raise any objections, but also demonstrate excellent results.

On top of all this, he received over 900 likes and almost 1000 comments. What a great result!

Everyone wants to get something useful, and even better if it's free. Don't forget about it!

It's a good idea to talk about your product from time to time, as long as you don't cross the line and only talk about it. If you constantly write about your company and what it does, people will stop reading you and consider all your posts as spam.

This is definitely not what you want to achieve, right?

Although sometimes it is necessary to talk about your business, there are some limitations here too:

1. It is not enough to simply talk about your product or business, or to do so without any objective reason. You always need a context in which you introduce your offer to the audience.

Talk about the benefits of the product and the problem it solves - don't just list features and functions.
Avoid dry product descriptions, find space for a story. A post that only talks about the product and what it does is boring and tedious to read. It’s better to talk about what prompted you to develop this product, what difficulties you faced before it was released, what helped you overcome these difficulties and who lent a helping hand. And along the way, tell about your offer by placing a link to the landing page .
From the post, you can easily understand that lempod is a tool that helps increase engagement on LinkedIn. It has several pods (hubs) where people with the same interests and target audience gather. To improve their visibility and reach on LinkedIn, they post content to lempod, which is immediately commented on by other hub members. This increases the reach of the post.

As you can see, in this particular post Ilya doesn't mention lempod at all - he talks about pods and how to find the best ones.

In the era of automation, artificial intelligence , all sorts of bots and robots, it is easy to forget that every reader and buyer is, first of all, a living person. And he expects the corresponding attitude.

And if you make your content kind and warm, you will get the same warm response, increased engagement and the number of clients.

Many marketers believe that memes should be avoided in business content because they look unprofessional, but this is not entirely true.

If a funny picture fits your brand's image and voice, why can't it become a powerful audience engagement tool?

LinkedIn is ideal for distributing different content from other platforms.

Whenever you create some new material, you can use this social network to distribute it.

All you need to do is:

By doing this, you will, firstly, be able to establish connections with important people, and secondly, you will increase the reach of your material.

Getting value from SMM on LinkedIn is not as difficult as you might imagine. Add some humanity to your posts, talk about your mistakes, record a training video, add a pinch of creativity and bright emotions - and new leads will not keep you waiting.

Don't forget to design your LinkedIn page correctly! After all, it can also bring traffic to your landing page: work on the company description so that it is understandable to your target audience. And the constructor from LPgenerator will help you create a landing page for any niche.

May your conversions be high!