For a writer, writing down their thoughts or opinions is a bliss and getting permission to publish doubles the pleasure. LinkedIn falls into this category and now offers such permission to its users. This will help writers to connect with others, share their experiences and even inspire others, thereby building their profile.
Ever since LinkedIn announced its publishing platform, there has been a huge amount of excitement. And why shouldn’t there be? This is the best opportunity to brand yourself as a professional and reach your target market. If you are one of these enthusiasts, we will tell you how you can write and publish on LinkedIn .
Ever since LinkedIn announced its publishing platform, there has been a huge amount of excitement. And why shouldn’t there be? This is the best opportunity to brand yourself as a professional and reach your target market. If you are one of these enthusiasts, we will tell you how you can write and publish on LinkedIn .
Part 1: How to Write LinkedIn Articles
Writing articles on LinkedIn can be done from your LinkedIn home page once you have the publishing rights. Here's how you can create an article in LinkedIn's publishing tool.
- Go to the home page and click on the 'Write an article' option. Now you will be taken to the publishing tool.
- Write the title of your article in the 'Title' section and start writing the content right below it where you will see 'Write here'. Add images or videos for visual impact.
- Click on the 'Publish' button, which is now located in the upper right corner. Confirm the action by clicking 'Publish' again.
- To share, click the Share icon next to the author's byline. You can also share the article on LinkedIn, Facebook, or Twitter by clicking the Share icon at the bottom of the article.
Part 2: How to Share Articles on LinkedIn
LinkedIn also offers a way to share your perspective. You can do this via a URL rather than writing an article on LinkedIn. Let us walk you through the steps of this process, and then share the article you want.
- Open your LinkedIn home page and click on 'Share an article, photo, video, or idea'.
- A text field will appear where you can enter a message up to 1300 characters.
- Now paste the URL of the article in the Share box to pin it. An image with the link will be displayed within a couple of seconds. There should be no spaces in the URL, as they will not be accepted by LinkedIn and your article will not be published.
Part 3: 6 Tips for Publishing an Article
1. Develop your own strategy
As mentioned earlier, LinkedIn publishing helps people build their profile and meet new people on the platform through the work they publish. However, not having any strategy at all and not knowing why you are publishing or sharing will not do you any good. Hence, the first tip out of the six is to try to build your own strategy to avoid going in the wrong direction and also to clearly convey your message to your network, thereby gaining the trust and dependence of your followers. Building a strategy is not that difficult; you need to have an idea of what your strength is and what is the best thing you can offer. When you know what topic can make you popular, you will become more engaged in the world.
2. Be careful with the title
The second tip that you should keep in mind when writing articles on LinkedIn is about the title. It has been observed that titles that contain 40-50 characters in general attract a huge amount of traffic. So, when you plan to write an article and publish it on LinkedIn, make sure that your title is around 40-49 characters. This will increase the number of views of your posts compared to titles that have more or less character length, according to the study.
3. Use headlines wisely
Headings are the soul of the article and therefore should be taken care of and used wisely. It is important to break up the article into headings. Without this, the post will look boring and will not be able to interest the readers. So, if you are writing articles on LinkedIn or any other portal, be sure to use headings (H1, H2, H3 tags, etc.), this will also increase the readability and will look attractive when people just scan them.
Pro tip: Use bullet points or numbers when writing some tips or important information. People who just skim the article will get the most out of it if you use this tip.
4. Insert images or videos
Before you start posting on LinkedIn or any other platform, it is wise to think about the richness of your content. Let's get to the point, the next quality tip is to include as many videos or images as possible along with the text. Sometimes people (especially the impatient ones) only need to skim a post to get what they are looking for. For these people, the lack of videos or images and a lot of text may make them leave your page and move on to another article. Also, it would be nice if you could provide tips, tricks or how-to guides if needed to make the content more engaging for readers.
5. The type of article is important
To get your article clicked immediately, make sure the title is compelling and unique. A creative title is the most important part to start an article. It is in your hands to create or delete your LinkedIn post. Here are some tips on creating attractive titles.
- When it comes to posting on LinkedIn, keep in mind that you should not publish a post if the title raises a question. This has led to poor results.
- LinkedIn posts perform well when they have a 'How To' section. So, to make your content perform well, give your headline a 'How To' effect.